UHC is an alliance of academic medical centers and their affiliated hospitals. Its mission is to create knowledge, foster collaboration, and promote change to help members attain national leadership in health care by achieving excellence in quality, safety, and cost-effectiveness. This year the organization made some big leaps, both strategically, and physically, by moving their space to a new, dynamic, downtown office. To mark this shift, KAD ushered UHC through a complete rebranding, updating their identity, editorial voice, print collateral, signage, website, as well as a suite of promotions for their annual meeting.